Tian!

Marketing Lead.

The brand and the launch.

Most agencies write the strategy. Most freelancers execute it. I'll just do both, the whole thing, with actual taste. Positioning, voice, campaigns, the site, the email going out tomorrow.

Tell me what you're building or just scroll, no pressure ↓
fractional CMO energy
no decks no one reads. no campaigns no one runs. just the actual work, by a human who likes it.~ ~ ~
this is for you if

Any of these sound familiar.

if your last marketing report had the word "synergy" in it, we should definitely talk.
what I actually do

Positioning. The website. The email that goes out tomorrow.

I do the whole stack. Strategy at the top, copy at the bottom, and every layer between. Same person on both ends of the work, which is why it ends up sounding like one thing instead of five.

Some weeks that's the messaging workshop and the new landing page. Other weeks it's writing a launch email sequence, briefing a designer, running paid Meta tests, fixing a tagline that's bothered you for a year.

Marketing that doesn't sound like a person was never going to convert one.

I write everything myself. The website. The cold email. The launch announcement. The LinkedIn post. If it has your name on it, it goes through my fingers, not a junior's, not a model's.

The bar is simple: would I send this to a friend without flinching? If yes, it ships. If no, we rewrite. The work has to sound like a real human, because the people reading it are.

p.s. — I have opinions about your subject lines. you've been warned.
what month one looks like

An honest first month.

week 1
Listen. Read everything you've ever shipped.
Customer calls, sales decks, the website, the newsletter archive, every post on every channel. Audit what's working, what's working but not on purpose, and what's just there because nobody had time to fix it.
week 2
Land the one true sentence.
The thing the rest of the marketing has to flow from. Bring you positioning options, we pick one, then everything downstream gets aligned. Most of marketing's mess starts with not having this. We fix that first.
weeks 3 to 4
Start shipping things.
A new homepage hero. The email sequence that should've existed last year. The launch plan. A real social cadence. Whatever's bleeding the most. Small bets first, then the bigger swings once we have a rhythm.
end of month one
You sound like yourself.
Across the website, the inbox, the social feed. Anyone who lands on you gets a consistent voice instead of three different brands wearing the same logo. And we know what's actually moving the needle, because the measurement is finally set up.
also: I won't ghostwrite anything I wouldn't put my own name on.
three shapes

Pick what fits.

Nothing here is precious. We can switch shapes mid-engagement when the work changes.

i.

Embedded.

I become your fractional CMO. 10 to 20 hours a week. Own the whole stack: positioning, content, paid, email, the site.

monthly retainer · 3 month minimum
ii.

Launch sprint.

You're shipping a thing on a date. I run the whole rollout. Story, site, sequence, press, social. Defined scope. Then we're done.

flat fee · 4 to 12 weeks
iii.

Audit.

You've got marketing, you just want someone senior to pressure test it. One-shot audit of positioning, funnel, and the whole stack.

fixed-scope audit · 1 to 2 weeks
on pricing

We talk first.

I don't list rates here because every engagement is shaped differently. A scrappy founder testing a launch needs a different shape than a Series A team rebuilding the whole funnel.

What I'll tell you on a call: rates are fair for senior work. No agency markup. No premium-priced-because-I-can posturing. If it doesn't feel right for either of us, we don't do it.

So how do we start?

A 30 minute call. Tell me where you are, what's loud, what's broken, what's already working. I'll tell you whether I think I can help.

grab time with me →
or peek at Chief of Staff & Project work