Tian!

Tian!

Marketing and Ops, by a human.

A fractional Chief of Staff and Marketing Lead for small teams building real things. Eight years of strategy and execution. Usually both at once. No decks, no disappearing.

Tell me what you're building or just scroll, no pressure ↓
8 years of this
Fractional Chief of Staff Marketing Lead Strategy that actually ships Not an agency Not a deck factory Definitely not AI Fractional Chief of Staff Marketing Lead Strategy that actually ships Not an agency Not a deck factory Definitely not AI
What I actually do

Two jobs, one person, no handoffs.

Most companies hire a strategy person and an execution person and end up with two disconnected halves of a job. I do both. Here's how it shows up in practice.

01 / Chief of Staff

The thinking and the doing.

  • Strategy, planning, prioritization
  • Ops systems and process design
  • Hiring, onboarding, team rhythms
  • Making sure the thing actually ships
See the full breakdown →
02 / Marketing Lead

The brand and the launch.

  • Positioning and messaging
  • Campaigns, launches, content
  • Brand voice and visual system
  • Website, email, social, the works
See the full breakdown →
03 / Project work

When you're not sure who else to call.

  • Improbable connections, brokered quietly
  • Outcomes without an obvious path in
  • Cross-sector: business, nonprofit, political
  • The asks that don't fit on an RFP
See the full breakdown →
How I work

Three rules, that's basically it.

i.
Be a human.
No jargon, no corporate theater, no pretending to be something I'm not. If it wouldn't sound right said out loud, I don't write it down.
ii.
Give a sh*t.
If I don't actually care about your thing, I shouldn't take the work. Which is why I say no a lot. And why I mean it when I say yes.
iii.
Ship the Deliverable.
The deliverable isn't the deck or the plan, it's the thing live and working. I don't leave until that's true.

Music while I work.

Live from my headphones. Probably something from around 2am last night.

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meetings during the A-side. deep work spins the B.

Who I work with

Small teams building real things.

Founders and operators who care a lot about what they're making, who need senior-level help without the overhead of agencies or full-time execs, and who'd rather work with a person than a brand.

Different shapes, same DNA. Different industries, same energy.

  • Early-stage founderspre-seed / seed
  • Growth-stage startupsseed → Series B
  • Small businessesreal ones, actually
  • Nonprofitsespecially the underdogs
  • Political campaignsones I'd vote for
Frequently unasked questions

The things you're actually wondering.

Will I get a 40-slide strategy deck at the end of this?
No. You'll get the thing we agreed to build. If we need a deck along the way to make a decision, sure. If not, the deck stays unmade and we use that time on the actual work.
Is this you, or is this a "team" with a personal brand on the front?
It's me. The whole way through. I have a deep bench of people I trust, but hiring me is hiring me. I only bring outside contractors in if we both agree it's the right call. Pinky promise.
Are you going to use AI to do the work and charge me for it?
No. I use AI tools thoughtfully the way you'd use a calculator. The thinking, writing, judgment, and care come from me. If something you get from me feels like it came out of a generator, please tell me. I will be mortified.
What kind of engagements do you take?
Usually retainers (part-time ongoing, embedded in your team), sometimes fixed-scope projects for specific launches or systems. I don't do hourly, because hourly incentivizes the wrong things.
Are you a fit for enterprise / Fortune 500 / corporate?
Probably not. If your company needs procurement portals, SOC 2 attestations, and a pod of project managers to stand up an engagement, the casual solo model isn't going to work. That's a feature, not a bug.
So what are the rates?
Reasonable. Fair for senior work, no agency markup, no premium-priced-because-I-can posturing. Let's talk about what you need first, then we can land on what makes sense.